Differences Between Project Management & Product Management
Tyson's Corner Luncheons
Differences Between Project Management & Product Management
featuring
Hector Del Castillo
Product Marketing Director
Association of International Product Marketing and Management (AIPMM)
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- 11:30 am: Networking begins
- 12:00 – 1:00 pm: Program
- Keynote Speaker: Hector Del Castillo, PMP, CPM, CPMM
This Session is free of charge. Pre-registration is required.
This session will focus on discussing the challenge of working in organizations that do not understand the difference between project management and product management. The two roles often appear to be at odds with each other. A product manager may want to add features to meet customer needs while the project manager may want to limit the scope to ensure the project is delivered on time and under budget. Hector will discuss the major differences in the two roles and how they work together within organizations to transform product innovation to profit.
Despite the similar names, there are big differences between product management and project management. The confusion between the two roles is common and potentially harmful to organizations who do not acknowledge the distinction. This is often the case for companies that develop web-based and technology products.
A common challenge is that the two roles often appear to be at odds with each other. A product manager may want to add a lot of features to meet customer needs, but the project manager may want to limit the scope so that the project is delivered on time and under budget. Often traditional definitions mischaracterize the project manager as singularly focused on getting the product release finished on time and under budget without any concern as to whether it meets the needs of the market or customers.
A comparison of the Product Management Framework and the PMBOK will be presented. We will discuss the major differences in the two roles and how they work together within companies that consistently transform product innovation to profit.
About the Speaker
Hector Del Castillo
Hector Del Castillo has over 10 years experience transforming products to profit for technology-based companies by directing the product and marketing strategy throughout the product life cycle. He has launched 25 high technology products and solutions resulting in over $25M in achieved global sales revenue.
Hector is Product Marketing Director at the Association of International Product Marketing and Management (AIPMM) where he is implementing the product and marketing strategy for various products. He is a highly accomplished, results-oriented, energetic and innovative professional with extensive full product life cycle management and product marketing experience, with a strong understanding of how to tailor the product management process to the specific needs and organizational structure of a technology-based company. He has expertise defining and launching products and solutions, creating product messaging and positioning, developing marketing collateral and sales tools, and performing comparative and competitive analysis based on market research. He provides services as a consultant, contractor, coach, or trainer to organizations that need to create and launch value-added products that customers demand. He also helps experienced managers understand the product management process and prepare for certification through practical training courses.
Hector is a certified Project Management Professional (PMP), Certified Product Manager (CPM) and Certified Product Marketing Manager (CPMM). He earned M.S. degrees in Electrical Engineering from the University of California at Santa Barbara and the University of Texas at El Paso and a Bachelors Degree in Electrical Engineering from the University of Texas at El Paso.
About the Tyson's Corner Luncheons
PMIWDC holds free monthly luncheon meetings in Tyson's Corner, hosted by SAIC Corporation.
Bring your lunch, or visit the onsite cafeteria. PDU credits are be available for Project Management Professionals (PMPs).
Membership in PMI is not required, but all guests must pre-register to attend. Due to security requirements at the facility, guests who are not U.S. citizens are asked to request an escort by checking the appropriate field in the registration form.
